Sally Lynn MacDonald is the Brand Development Specialist for Gel Press. In addition to being a complete Gel Press Junkie, she is involved in all things social media for Gel Press. This also includes development of the website, online workshops and she is constantly testing new companion products. Her subtitle should be ‘breaker of plates’ although her fearless exploration of new media has not resulted in any damage, thus far. It has yielded some pretty cool techniques such as Inkjet Image Transfers on the Gel Press.
She has created a six-hour intensive course known as Gel Press Academy. The Introductory course was launched in 2016 and you can expect more to come in this area.
She has been an avid mixed-media artist and instructor since 1998, when her first child was born. Subsequently, after the birth of twins, she quit her high-tech career at IBM to be home with her growing family. “This is when creativity became a survival skill!” she says.
Branching out from her experience doing executive information technology briefings and programming for IBM, she has been a professional instructor for several years, specializing in mixed-media techniques and multi-surface applications.
She doesn’t believe in the phrase, “I’m not an artist”, which she hears far too often from her students. She believes that each of us has to decide at the point that the words, “I can’t (paint, draw, sew, etc.)” whether or not we want to pursue the ability in question.
She has traveled extensively throughout the world as well as teaching workshops at stores and events throughout the United States, Canada and Europe. Her specialty is taking seemingly difficult topics and making them accessible and attainable.
She often mixes her love of creating and teaching art with her high-tech side – blending a love of handmade art with hybrid-digital media in what she playfully calls her ‘studio lab’. Every now and then her large-format printer is subjected to printing on a surface that definitely is not listed in the owners’ manual.
She is a maven for studio organization, using her abilities to use spreadsheets and databases to bring order from chaos. “It’s marvelous when the right and left brain actually work together in the studio!”, she says.
She has recently launched a brand called Palettini including cling-mounted rubber stamp designs with Technique Junkies and a set of “Let’s Face It” stencils with Art Anthology.
Prior to her current employment, she worked with the C-Thru Ruler company, makers of the brands Déjà Views, Little Yellow Bicycle and ART-C Mixed Media products. As the Creative Director for the Art-C brand her focus was expanding the brand beyond its original Artist Trading Card focus to a larger canvas of Mixed-Media Jewelry and Art Journaling products.
She was the first independent contractor asked to be a member of the Copic certification instructor team, for which she developed a curriculum for both the certification and storefront workshops for the paper crafting market. She led the certification courses on the east coast of the United States and Canada for two years as a contractor for Imagination International. In 2011, she refocused her efforts on teaching consumers at the independent retailers and providing product demonstrations at mass-market outlets such as Dick Blick and large specialty outlets.
She has previously worked for Prima Marketing, doing special projects and coordinating the artist-educator team as well as providing technique-focused blog posts.
You may have seen her on a couple of nationally televised segments on HGTV’s popular craft series, ‘That’s Clever!’, as well as local television spots on News Channel 12 in Connecticut.
Sally Lynn and her husband Neil have been married for thirty years and live in Sandy Hook, Connecticut with their three children, Brianna and the “Twinkies,” Cameron and Courtney.
To take a Gel Press workshop with Sally Lynn MacDonald, check out her listings on our event calendar.
Here is an archive of Sally Lynn’s articles for Gel Press.
You can find out more about Sally Lynn MacDonald at www.sallylynnmacdonald.com and follow her on her social media sites, listed below: